The Hawkeye Initiative

I was a big fan of comic books.  I still am but not as much as an avid reader but more of a spectator of the media crossovers.  I remember growing up in my early teens reading comic books and all the heroines portrayed in the art were posed in such awkward ways, usually way too sexual.  Being a fan of the booming trend of comic book movies, I never noticed the blatant exposure of the heroine's butt.  I came across a Huffington Post link that had 8 examples of movie posters with the heroine of every different movie pose in the same exact way, showing the backside.  Heres a few examples:

 

As you can see, all the superheroines are posing the same especially being surrounded by men.  The news link just addresses the easy and I follow another link in its post to a website call The Hawkeye Initiative, base on the comic book character that Jeremy Renner plays in the movie The Avengers.  I will admit comic books is the last place people should look at for feminine equally.  It is a boy's club, much like Playboy and I don't think it will ever change.  Even women artists and writers concede to the sexy heroine archetype but The Hawkeye Initiative, satirically engages the sexy poses, diminishing the appeal all together much like a visual of a shirtless hairy Robin Williams eating a bucket of fried chicken (I saw a drawing of this in a Maxim Magazine a long time ago).  That imagery can make anyone lose their arousal.  My point is, The Hawkeye Initiative is precisely to desexualize the comic book heroine poses based on the replacement of the heroine by Hawkeye.  These visuals are hilarious and I feel I need to share, laugh and point.

 



The website is full of wonderful amateur artwork and they are all hilarious.  I prefer my comics books to stay the same but it is refreshing that the customers are fully aware of the manipulative marketing of the industry.